If your brand sounds like...
we've already forgotten you.
Stop Getting Lost in the Noise
The world doesn’t need another
“kind of” memorable brand.
It needs a voice so unmistakable that competitors can’t steal it, AI can’t fake it, and your audience can’t forget it.
Receipts,
Not Promises
From “small but mighty” to “daily sign-ups”
Their trails were wild. Their runs were epic.
Their website? Well… let’s just say it wasn’t exactly sprinting toward new members.
One week later, we’d overhauled the copy, given it the grit and glory of their sport, and built a site that didn’t just share their story — it recruited for them. Now, new members are joining daily, curious runners are turning into loyal trail junkies, and BUTS isn’t just a club — it’s a movement with a waiting list.
From forgettable
to legendary
One week.
Generic copy? Erased.
Boring design? Torched.
Now her site doesn’t just speak — it commands.
Book me. Remember me. Follow me… or get left behind.
Don’t Just Take Our Word For It.
-
Stephanie didn’t just build me a website she honored my vision, understood my why, and elevated it beyond what I imagined. After three months of frustration with another designer, she stepped in and delivered a stunning, fully functional site in just seven days. Her expert eye brought my brand to life blending the colors, images, and layout perfectly to highlight me and my work. She even taught me how to manage my site so I could update it myself. Stephanie treated my business like her own and made sure I was completely satisfied. She has a gift for bringing someone’s vision to life and making them feel proud of what they’ve built.
Samantha Kaye Harris | The Brag Bag™ Strategist
from LinkedIn Recommendations -
“Dr. Stephanie Dean’s coaching exceeded my expectations. Her insights into digital strategy and communication were spot-on, and I saw immediate improvements in my engagement online. Her support has been invaluable to my growth—if you’re ready to amplify your digital presence, look no further!"
Emma - Social Media Manager
from Google Reviews -
“Dr. Stephanie Dean's virtual podcasting workshops at Gardner-Webb University were truly transformative. Her deep understanding of analytics and distribution was a perfect match for our Communication, Art, and Design students. Dr. Dean not only demystified complex topics but also customized her insights during the question and answer period to meet the unique needs of my students. She engaged them thoroughly, empowering them with practical skills and inspiring them to explore new possibilities in digital media. I am profoundly grateful for her invaluable contribution and the lasting impact she has made on our program. Dr. Dean will empower you and help amplify your voice, making her an essential coach for anyone looking to excel in the world of podcasting.”
— Dr. Kortni Alston Lemon, Ph.D., MBA
Happiness scholar & Host of the Compassionate Newsroom Podcast -
Dr. Stephanie Dean is a WONDERFUL person to work with. She is patient, detail-oriented, intuitive, analytical, and so much more. She loves to research the best solution for her clients and implements it. I am so lucky to be her client!
Melody Smith
from Google Reviews -
She’s a F*cking Wordsmith
She doesn’t just write copy. She nails your voice so precisely it feels like she’s inside your head.
- Dr. Shanti M. Pepper, The Whole Therapist
Our Services
Most businesses fade into the background because they sound like everyone else. Safe. Forgettable. Invisible.
That’s not you.
Your brand deserves a voice that cuts through the noise — and a system that keeps it consistent. That’s what we do.
-
In just 1–2 weeks, we’ll uncover your authentic brand voice and give you a messaging guide you can actually use — across your site, social, and sales. No more guesswork. No more generic copy. Just words that make people stop, listen, and act.
-
Fast, focused training for when you need a quick win. Each $25 session zeroes in on one strategy — from standing out online to sharpening your message — so you can apply it right away.
-
Need more than a quick fix? We partner with you to untangle your communication challenges, craft a strategy that commands attention, and back it up with implementation support.
-
Once your voice is sharp, TouchstoneOS™ keeps it consistent. Our branded CRM is your virtual assistant for client management, automations, and marketing workflows. Whether you DIY or choose our Done-for-You setup, it’s the system that makes sure your message never fades.
Meet Dr. Stephanie Dean, Brand Voice Strategist
I help founders stop sounding like everyone else.
My journey began when I realized that expertise alone isn't enough—it's how you communicate that knowledge that creates true impact. After 15+ years at the intersection of technology and human connection, I've developed a research-backed system for helping founders develop brand voices that refuse to blend in.
What sets my approach apart is the blend of strategic rigor and authentic voice discovery. I don't just teach tactics—I help you uncover the unique perspective that makes your message impossible to ignore.
FAQs
-
Here are the telltale signs: Your website copy could work for any business in your industry. Your social media posts sound like they came from a template. People can't tell the difference between your content and your competitors'.
If you're reading this thinking "oh no, that's me"—you're not alone. Most businesses sound exactly the same because they're following the same generic advice.
The good news? Generic is fixable.
-
Two things: I actually understand implementation, and I tell you the truth even when it's uncomfortable.
Most brand strategists are creatives who hand you beautiful strategy documents and disappear. I have a background in digital communication, so I don't just develop your voice—I show you exactly how to use it across every platform that matters.
Plus, I won't blow sunshine and tell you your current messaging is "almost there" when it's not. You get honest feedback and actionable solutions.
-
Depends what you mean by results.
Clarity about your brand voice? Immediately. You'll leave our first session knowing exactly what wasn't working and why.
Messaging that converts? Within 2-4 weeks of implementation. That's why I focus on teaching you how to deploy your new voice, not just develop it.
Real business impact? Usually 2-3 months, once your new voice has time to work across all your touchpoints.
I'm not promising overnight miracles, but I am promising you'll know exactly what to do and how to do it.
-
Absolutely not. In fact, some of my best clients are engineers, consultants, and other analytical types who think they're "not creative."
Your brand voice isn't about being creative—it's about being strategic. It's about knowing what to say, how to say it, and where to say it for maximum impact.
You don't need to be creative. You need to be willing to stop sounding like everyone else. There's a difference.
-
Even better. When everyone in your industry sounds the same, standing out is easier. Some of my most successful clients are in accounting, law, and consulting—industries where "boring" is the default.
-
Nope. This is strategy + implementation for people who are tired of courses that teach theory but not application. You'll leave knowing exactly how to deploy your brand voice across every platform that matters.